Understanding economic transformation: Rewriting the story of Milwaukee
by Ed Morrison.
Posted in Public. Tagged with manufacturing, regeneration, strategy.
The Milwaukee Journal Sentinel is one of the best newspapers in the country focusing on regional economic developmen. Taking the Southeast Wisconsin economy as a backdrop, the paper regularly explores how the regional economy is transforming.
Unlike many papers that focus on economic problems, the Journal Sentinel spends a good deal of effort identifying new patterns of wealth creation.
Here is an example.
In a recent series of articles, the Journal Sentinel profiled a small group of engineering students engaged in building new business around bio-diesel. Read more.
The series underscores a number of new trends at work. First, of course, entrepreneurship plays a central role in the new story of regional transformation and wealth creation.
Second, the series illustrates the growing importance that universities are playing in regional economic development. Finally, the series underscores the importance of seeing some of our older economies with new eyes.
So, for example, Milwaukee is building off its manufacturing assets to create new hubs of innovation and faster growth companies. Here's an article that underscores these trends. As one manufacturer in the article notes, "We've peeled the rust off the belt."
Creating a new narrative for older economies represents one of the central challenges of economic development. Milwaukee and Southeast Wisconsin are in the middle of re-writing their story. Re-crafting a region's core narratives is what branding is all about.
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Branding: Changing the conversation
by Ed Morrison.
Posted in Public. Tagged with regeneration, stories, strategy.
As we move toward a network-based economy, stories play an important role in building prosperity. Stories convey meaning. They shape our perceptions, our mental maps.
Most branding efforts in economic development are driven by marketing techniques that have little connection with these deeper stories.
Here's two examples of regions that are changing their stories.
- In Western Virginia, the recruitment of two high tech firms has started to change how young people are viewing their future prospects. As one high schooler noted: "Now, there’s going to be a lot more jobs for college-educated people. I guess you could say we feel like more opportunities will follow since these came here." Read more.
- In Southeastern Michigan, a region battered by manufacturing shutdowns, the regional EDPros are shifting the story to the new investment that is flowing into the region. Read more.
There are other places in which civic leaders are actively shifting the story. My favorite is Youngstown, where a group of young professionals -- led by a young mayor and Congressman -- are embracing the notion of a shrinking city. View a couple of the blogs that are shifting the conversation here and here.
Comparing Detroit and Pittsburgh
by Ed Morrison.
Posted in Public, . Tagged with regeneration, strategy.
Civic leaders in Detroit and southeastern Michigan are gaining momentum in transforming their economy. Last week, leaders of the New Economy Initiative announced that John Austin would be heading up their effort.
Austin has written extensively about the opportunities emerging in the Great Lakes. Here's his report from Brookings: The Vital Center.
In this context, here is an interesting article comparing Detroit to Pittsburgh. Read more.
St. Louis downtown...an update
by Ed Morrison.
Posted in Public, . Tagged with downtown, regeneration.
The economic slowdown is hitting efforts to revitalize downtown St. Louis. Lenders are demanding higher proportions of pre-sales or pre-leases to secure financing. Prices are falling, and retailers, under a squeeze, are reluctant to commit to expansions when the downtown residential market is slowing down.
The article underscores the fact that downtown regeneration involves intervening in complex systems. The trick, of course, is to find leverage points -- anchor investments that can change the underlying dynamics. This strategy gets harder as the economy slows.
Yet, these leverage investments are still around, and the job of the EDPro is to continuously find these investments and manage expectations of the transformation.
More on New York's Upstate strategy
by Ed Morrison.
Posted in Public. Tagged with regeneration, universities.
Underinvesting in infrastructure
by Ed Morrison.
Posted in Public. Tagged with infrastructure, regeneration.
The State of the nation's infrastructure is not good. The collapse of the bridge in Minnesota highlighted the problem, but the dramatic collapse, of course, does not touch on the extent of the investment required to upgrade the nation's infrastructure. We are investing less than 40% of the investment needed to maintain our current system of roads, rail and bridges.
Here's a good overview.
Thoughts on regionalism in Northeast Ohio
by Ed Morrison.
Posted in Public. Tagged with regeneration, region.
Earlier this week, I had the opportunity to sit down with Cleveland Public Radio's Dan Moulthrop to discuss Cleveland's efforts to brand the region of Northeast Ohio.
You can listen to our discussion below. I later connected our conversation to some slides.
Wisconsin governor focuses on innovation
by Ed Morrison.
Posted in Public. Tagged with regeneration.

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